Marketing effectiveness is often measured by both the short term and long term revenue produced by an advertisement and how effectively the business improves its bottom line profits during that campaign. With the large amount of statistics and analytics available for your marketing department, there are literally thousands of metrics that you can be tracking…
If you’ve been online for any length of time you’ve probably heard about all of the different tips for successful email marketing. There are so many, in fact, that it can be overwhelming to keep up with them. But it’s important to remember that most successful marketing is a result of having a plan and
If you are in the business of sales or services, you will no doubt understand the importance of marketing ROI. Marketing ROI is one of the key components that will determine whether your venture will go well or not. As such, it is important to have the right tools and techniques in place to ensure
Marketing has a major impact on revenue. Research has shown that marketers have become obsessed with data and statistics in their efforts to improve their revenue generation. Marketing has become more of a science than an art. This obsession with numbers is also making it harder for marketers to make sales because there is so
Software as a Service (SaaS) marketing is a set of marketing strategies that allow you to sell software as a service to businesses. In contrast to traditional marketing, software as a service marketing focuses on offering your software as part of a package. Most services offered in packages include billing and accounting software, web-based management
Business, marketing, sales, and profits are the main concerns that are raised when people start asking questions like, “How to write a great value proposition”. The problem with writing a great value proposition is that not many business people understand what it really means. This is unfortunate because a great proposition is one that helps
The marketing process for calculating marketing size is the most important and most critical factor determining the size of your company. This is because of the fact that the marketing “market” has many variables and components. Some of these components include the following: demographic, geographic area, customer preferences, spending habits, purchasing power, channel mix, and
Product classification is a term that is often used interchangeably with Product Locating. But the two are actually quite different. Product Locating deals with actually finding products and determining their various features and uses. On the other hand, product classification deals with the process of actually selling the products. While both activities require intensive research,
In order to understand your business and learn how to make it work, you need to develop a comprehensive small business planning. A business plan is a blueprint that will lay out your entire business from start to finish. It will show how you plan to create your products, your marketing strategy, your sales process,
Marketing is basically the promotion of products or service of other people or companies. It enables them to sell out products or service to other businesses or other organizations that resell them, utilize them in their services or products and use them for their purposes. It’s a very easy way to advertise company and increase