Measuring Your Marketing Effectiveness

Marketing effectiveness is often measured by both the short term and long term revenue produced by an advertisement and how effectively the business improves its bottom line profits during that campaign. With the large amount of statistics and analytics available for your marketing department, there are literally thousands of metrics that you can be tracking…

Tips For Successful Email Marketing Campaigns

If you’ve been online for any length of time you’ve probably heard about all of the different tips for successful email marketing. There are so many, in fact, that it can be overwhelming to keep up with them. But it’s important to remember that most successful marketing is a result of having a plan and

Why Marketing ROI Is Important For Your Business

If you are in the business of sales or services, you will no doubt understand the importance of marketing ROI. Marketing ROI is one of the key components that will determine whether your venture will go well or not. As such, it is important to have the right tools and techniques in place to ensure

What is SaaS Marketing?

Software as a Service (SaaS) marketing is a set of marketing strategies that allow you to sell software as a service to businesses. In contrast to traditional marketing, software as a service marketing focuses on offering your software as part of a package. Most services offered in packages include billing and accounting software, web-based management

Factors That Are Considered in the Process For Calculating Marketing Size

The marketing process for calculating marketing size is the most important and most critical factor determining the size of your company. This is because of the fact that the marketing “market” has many variables and components. Some of these components include the following: demographic, geographic area, customer preferences, spending habits, purchasing power, channel mix, and

Product Classification

Product classification is a term that is often used interchangeably with Product Locating. But the two are actually quite different. Product Locating deals with actually finding products and determining their various features and uses. On the other hand, product classification deals with the process of actually selling the products. While both activities require intensive research,

What is B2B Marketing?

Marketing is basically the promotion of products or service of other people or companies. It enables them to sell out products or service to other businesses or other organizations that resell them, utilize them in their services or products and use them for their purposes. It’s a very easy way to advertise company and increase

How To Do Market Research On Potential Customers

If you are looking for a quick and easy way to start making money online, then you may want to read this article. Specifically, we’re going to talk about: How to do Market Research, which is the most important step in marketing; Why some people seem to be naturally successful while others struggle; And finally,

How To Write Email Newsletters

In this new era of Internet marketing and email marketing, it’s important to know how to write email newsletters effectively. If you’re not sure how to go about this, don’t worry – it’s actually pretty easy. You’ll need to learn how to write email newsletters so that your customers and prospects will open and read