In this new era of Internet marketing and email marketing, it’s important to know how to write email newsletters effectively. If you’re not sure how to go about this, don’t worry – it’s actually pretty easy. You’ll need to learn how to write email newsletters so that your customers and prospects will open and read your content. If your customer doesn’t feel like you’re listening to him, or if they don’t feel like you’re communicating with them at all, they’re going to close their browser window and move on to something that feels more personal or more connected to them. And if you don’t capture their attention at the very start of your email message, then your prospect may never open it again.
First things first: You need to get them opened in the first place. There are several ways to accomplish this, but the best way is by using a killer subject line. This may be the single most important aspect of writing effective email newsletters. For instance, this very well may be the only discount code available on this page tonight, and your subscribers will have to act now.
Now, before you do anything else, you need to set up your call-to-action. This is what will get you conversions, and it’s the crux of the whole process. The best way to drive traffic to your website is by putting up front what your offer is. Whether that’s a sale, a discount, a “first 10 free reports,” whatever it is, it’s what’s going to get people to act now. And you can use the power of social proof to do it. But how?
Social proof is the idea that what you present in your emails is true. What I mean by this is that your newsletter is filled with factual information that backs up your sales pitch. Let’s say you’re selling golf clubs, and you send out an email promoting a new book on how to play the game better. Those who open your emails are actually taking notes on what they read from your book, and the book isn’t lying to them.
Your emails don’t have to be about selling things, either. If you want people to take action from them, they should feel like they got something great for nothing, and they got it while opening their inbox. If your newsletter feels like an advertisement to your product, people are going to feel pressured to open it and see what’s inside.
All of these things can be done with split tests, and you can do all of these things without writing anything yourself. Many newsletter programs have built-in split tests built right into their functionality, so you don’t even need to be worried about learning any code to use this functionality. Your emails will come with split tests for every feature you use, so you won’t be losing out on anything!
And we can’t forget about subject lines. Even if your newsletter doesn’t support split testing with the code you have for creating your emails, you should still put some thought into what subject lines people will read each time they open your emails. Are they going to read your sales pitch before they open the mail because they saw it in your subject line? Do they think about your subject line before opening the emails? These are things you should pay attention to when designing your newsletter.
Finally, we’ve got to talk about the sales copy. The main reason why you’re sending out emails is because you want people to buy from you. How you write your emails is very important, but so is the way that your sales copy looks. You can add a lot of fancy words and a lot of copy to your newsletter, but if it’s not appealing to the human eye, no one will read it. Don’t make the mistake of creating email newsletters with the sole purpose of getting people to buy. Instead, write enticing emails based on the features that people want and the subject lines that will grab their attention and get them to take action.