If you’ve been online for any length of time you’ve probably heard about all of the different tips for successful email marketing. There are so many, in fact, that it can be overwhelming to keep up with them. But it’s important to remember that most successful marketing is a result of having a plan and taking action to follow through. In this article, I’m going to discuss a few tips that will help you get started on your next email marketing campaign and how you can utilize them to reach more subscribers and generate more leads.
Tip one – Don’t use a confusing subject line. Many email copywriters make the mistake of using subject lines with absolutely no meaning to the recipients. While it might be fun to imagine how great your sales letter will be with some exciting headline, the reality is that most recipients just receive junk mail. Your subject line needs to be clear, concise and professional in order to make a good impression. It also needs to provide the necessary information to interested parties so they can decide whether or not to open and read your email.
Tip two – Avoid sending mass emails. As mentioned above, most people get junk mail, so it’s important that you only send emails to those who have optin boxes in their inboxes. If you have a large mailing list, you’re likely overwhelming some of them. To keep from overwhelming your subscribers, make sure you only send out emails that are relevant to each individual subscriber and you never oversell. Most marketers make the same mistake but claim that it’s OK because it’s free advertising!
Avoid overly promotional subject lines. Yes, many marketers claim that their marketing emails are so effective that they don’t need to worry about their subject lines. While this is true for some, it is also extremely ineffective for most marketers. In fact, email marketing copy that uses subject lines too frequently can annoy recipients, especially when the emails are boring.
Invest in email analytics. One of the best ways to market through email campaigns is to know what works and what doesn’t. This is one of the best tips for success that online marketers can follow. Without analytics, marketers will often depend on their own guesswork when it comes to prioritizing emails. They will simply open the first message that comes into their subscriber inboxes and hope that it contains something valuable. However, if the first message is full of rehashed information and sales pitches, it’s more likely that subscribers will close the email and move onto the next message in their inbox.
Get started with your marketing campaign as soon as you can. Many online marketers start marketing their business and gaining subscribers by accident. They might not have a goal in mind or they might have a product that is currently struggling in the marketplace, but they want to get started anyway. The easiest way to do this is to launch your marketing campaign when you have an idea about what you want to accomplish. Instead of waiting until you have a product ready to go, you can start with your marketing strategy immediately and focus on making positive changes so that your efforts produce results.
Make sure that you choose emails that your subscribers will appreciate. There are countless emails that marketers receive that have little to no value to their readers so they delete them with no problem. On the other hand, there are hundreds of emails that marketers send out that are filled with great content and valuable information that readers will enjoy reading. Take the time to create emails that will appeal to your readers while still providing the information that you are providing.
Create a plan when you start your email marketing strategy and follow through on it. A good email marketing strategy is effective if it is able to provide you with positive results over time. A good plan will help you avoid wasting time and energy as you develop different campaigns for the different markets that you serve. You also want to make sure that you are developing good habits so that you are more likely to be successful when it comes to email marketing. You need to develop a system for yourself that will help you build trust with your subscribers while also ensuring that you are providing high quality content each and every time.